Discover the best apps to extend the functionality of Salesforce Marketing Cloud. Boost engagement, automate campaigns, and level up your marketing game.
If you’re knee-deep in digital marketing, you already know that Salesforce Marketing Cloud is like the engine room of serious marketing teams. But here’s the thing: out of the box, it’s powerful, but with the right apps, it transforms into a full-fledged marketing powerhouse.
In this blog, we’ll walk through the top 10 marketing apps that take Salesforce Marketing Cloud to the next level. Whether you’re a Salesforce pro or just diving into automation tools, these picks will streamline your workflows, boost engagement, and—most importantly—make your life easier.
Why Add Apps to Salesforce Marketing Cloud?
Let’s be honest—no one has time to juggle endless tabs, manual reports, and clunky integrations. Marketing apps fill the gaps, supercharging Salesforce Marketing Cloud by adding features like AI-driven segmentation, omnichannel messaging, and dynamic personalization.
Ready to discover the best of the best? Let’s dive in.
1. Datorama Reports for Marketing Cloud
Perfect for: Deep analytics and custom dashboards
Datorama brings marketing data together in one crisp, visual dashboard. If you’re drowning in metrics from multiple campaigns, Datorama transforms that chaos into clarity.
2. Interaction Studio
Perfect for: Real-time personalization
If you want your emails and landing pages to feel personal, Interaction Studio makes it happen. It helps you craft content that speaks directly to each visitor in real time.
3. Litmus
Perfect for: Email testing and optimization
No one wants broken emails in their campaigns. Litmus integrates directly with Salesforce Marketing Cloud so you can preview, test, and tweak before you hit send.
4. Movable Ink
Perfect for: Dynamic content generation
Movable Ink lets you create emails and landing pages that adapt to your users—think live pricing, countdown timers, and product recommendations, all personalized and automated.
5. Ad Studio
Perfect for: Cross-channel advertising
Want to connect your email campaigns with Facebook, Google, and LinkedIn ads? If so, Ad Studio is your bridge. In fact, it’s like having a digital advertising command center right inside Salesforce Marketing Cloud. As a result, you can run coordinated campaigns across multiple platforms without leaving your workspace. Ultimately, it simplifies your advertising strategy and boosts efficiency.
6. CloudPages in Salesforce Marketing Cloud
Perfect for: Landing page creation
Tired of clunky website builders? If that’s the case, Cloud Pages helps you quickly spin up custom landing pages right from the platform. Better yet, you don’t need a developer. As a result, you can launch campaigns faster and focus on what really matters—engaging your audience.
7. Salesforce CDP (Customer Data Platform)
Perfect for: Unified customer profiles
Your customer data shouldn’t live in silos. Salesforce CDP breaks down the walls, giving you a single, unified view of your audience—critical for personalized marketing.
8. WhatsApp Integration by Sinch for Salesforce Marketing Cloud
Perfect for: Conversational marketing
Meet your audience where they hang out. With this integration, you can send personalized messages on WhatsApp directly from your platform.
9. Social Hub Studio
Perfect for: Social media engagement
With ease, you can manage, schedule, and analyze all your social content across platforms—all within the Salesforce ecosystem. In other words, Social Studio turns your social marketing into a fully data-driven operation. As a result, your team can make smarter decisions and drive better engagement.
10. Conga Composer
Perfect for: Document generation
Need personalized proposals or reports? In that case, Conga Composer lets you easily create polished PDFs and docs directly from your data. Moreover, choosing the right apps isn’t just about shiny features—it’s also about making your marketing life simpler, smarter, and, honestly, a bit more fun. Not only that, but these tools don’t just extend your platform—instead, they elevate it. Ultimately, the right combination of apps can turn good campaigns into great ones.
If you’ve been looking for ways to squeeze more results from your marketing campaigns, integrating a few of these into your stack could be the game-changer you didn’t know you needed.
FAQs
1. What is Salesforce Marketing Cloud used for?
This platform is used for creating, managing, and optimizing campaigns across email, mobile, social, and web channels.
2. Are these apps free to use with Salesforce Marketing Cloud?
Some apps like Cloud Pages come built-in, while others like Litmus and Movable Ink may require additional subscriptions or licenses.
3. Do I need coding skills to use these apps?
Most apps are designed for marketers, meaning no deep coding skills are required. Tools like Cloud Pages and Conga Composer offer drag-and-drop features.
4. How do I install an app in Salesforce Marketing Cloud?
Many of these apps are available in the Salesforce AppExchange. Installation usually involves connecting your Salesforce org and configuring API settings.
5. Which app should I start with as a beginner?
Start with Datorama for reporting or Litmus for email optimization. Both provide immediate, visible results without a steep learning curve.
Feeling more like puzzles than solutions? That’s when Sababa steps in.
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